You can type nearly any topic into a social media platform’s search bar and come away with content and resources by various experts and enthusiasts. If you want to educate people about labor and employment laws, social media and content creation are good tools to use to do it.
With solid branding and adhering to social media content creation best practices, using social media to educate others will be as meaningful as you want it to be.
What’s Your Brand?
You don’t necessarily know the people you’re trying to educate on social media. Nor do you know how to best relate to them. But you are probably hoping to reach a broad range of people.
A brand can help you with the above. A huge part of creating a brand that stands out is defining who your brand is for. So, you’ll get to know the people you’re trying to educate and find the best ways to connect and communicate with them. A good brand also increases the chances of more people seeing your content, thus helping you reach a broad range of people.
There are a few layers to creating a successful brand:
- Identify your brand’s mission. Define exactly what you stand for, what you hope to provide, and to who.
- Determine your brand’s personality. Do you want to come across as quirky and entertaining? What about more professional and direct? How do you want to come across to the public?
- Decide on your brand’s visual identity. Choose specific brand colors, typography, and imagery. Create a logo as well.
Branding is what will differentiate you from all the other people on social media sharing information on labor and employment laws.
The Keys to Creating Great Content for Social Media
In addition to a solid brand, you must also know how to create great content for social media. You essentially need to become some form of content creator. A content creator for social media creates engaging social media posts across the different platforms they’re on. Their duties also include interacting with followers, responding to comments, direct messages, and shout outs.
You may have to wear a few hats to build a memorable presence on social media, but it’s worth the effort to grow into a go-to resource for labor and employment law-related information. Be sure to implement these keys for social media content creation.
Creating for your audience
When you define who your content is for, you can find out things about them that help you create content that resonates with them. And when you create content that resonates with your audience, they engage with it, fueling your efforts to create a real presence on social media.
You can look at a few things to figure out who your audience is:
- Who is on social media?
- What kind of people search for information on labor and employment laws?
- What kind of people would be attracted to your mission and brand?
- Who would be attracted to the kind of content you want to create?
Shape your target audience based on your answers to these questions and any other data you’ve compiled about who you want to reach on social media.
In discovering who your target audience is, you’ll also discover what kind of topics they’re interested in and can cover them. Of course, you want to break down as many labor and employment laws as you can. But you also want to create content around topics that are relative to the subject and valuable to your audience.
For example, let’s say your audience is new hires and they’re looking for a sort of mentor for workplace safety. You’ve taken the time to become a safety mentor in your workplace, training new employees to complete their jobs safely and satisfactorily according to company procedures.
You can share your safety mentor expertise with your audience on social media with videos, live streams, images, infographics, and other visuals on new hire safety training, how to implement safety procedures, how to create a positive, communicative workplace culture, and so forth.
Your audience might also like content that covers what to look for in a workplace. Share why it’s important to choose a workplace that values safety and what that actually looks like. Must-knows for employee benefits is another subject that might interest an audience in this niche.
The more definitive your audience is, the easier it will be to create content that resonates with them.
Not every social media platform is made for your target audience or content related to labor and employment law. Choosing the right platforms can affect how well-received your brand and content are.
For instance, according to a Statista survey, 70% of 18 and 19-year-olds were using Tik Tok in 2022. If you’re hoping to create short-form video content for a young audience, Tik Tok is a good platform choice.
Or let’s say you’re audience is more mature, say in their early to late thirties. They’re more professional and enjoy long-form content that dives into more complex topics like employment and labor laws.
In this case, LinkedIn could be a great option. 31% of LinkedIn users were between the ages of 30 and 39 in 2022. In addition, this platform caters to a more professional audience and content catalog.
Choose platforms that your audience is on, that house your type of content, and are good for the labor and employment law subject.
If you focused on one thing when it comes to creating social media content it should be the importance of community-focused content. Community-focused content is simply content produced for a specific audience.
Your community is likely connected because of:
- Similar values and mission;
- How they relate to your brand’s personality;
- Their interest in labor and employment laws;
- Their desire for more information on how to protect themselves in the workplace.
Rooting your content in your community’s needs, wants, and interests is the best way to build relationships and ensure your social media presence is making a difference in the lives of your audience.
Experiment with different kinds of content, particularly short-form video content and funny, trendy, relatable content, as this type of content is currently the most popular.
Don’t forget to track the performance of each piece of social media content you publish through the built-in analytics tools provided on each platform. Doing so will give you insight into what’s working and what isn’t.
Labor and employment laws aren’t the easiest to understand for the average person. These subjects can be incredibly complex and hard to comprehend. But with the right person explaining them, on platforms like social media that are meant to entertain and engage, labor and employment laws aren’t so scary. Brand well and create great content to become a voice for labor and employment law on social media.
Featured image by Pexels.